Program objective:

• Implement sales and marketing systems around an integrated marketing database to enable more effective marketing and sales efforts.
• Projects
  • CRM System (Salesforce.com)
  • eMarketing System (Marketo)

The program’s goals were achieved through:

• Successful completion of the projects.
• Achieving stakeholder support for key process changes.
• Successfully merging and cleansing data from multiple sources to create a new integrated marketing database.
• Effective training and user involvement.

Key accomplishments:

• Delivered core functionality on time and within budget despite aggressive timelines and constrained resources.
• Provision of a clean database shared by Sales and Marketing and integrated with the reservations system.
• Laid the foundation for future process changes including bottom up forecasting.