|
Client: |
Operator of vacation packages and tours |
||
|
Employees: |
700 |
|
|
Program objective:
- Implement sales and marketing systems around an integrated marketing database to enable more effective marketing and sales efforts.
- Projects
- CRM System (Salesforce.com)
- eMarketing System (Marketo)
The program’s goals were achieved through:
- Successful completion of the projects.
- Achieving stakeholder support for key process changes.
- Successfully merging and cleansing data from multiple sources to create a new integrated marketing database.
- Effective training and user involvement.
Key accomplishments:
- Delivered core functionality on time and within budget despite aggressive timelines and constrained resources.
- Provision of a clean database shared by Sales and Marketing and integrated with the reservations system.
- Laid the foundation for future process changes including bottom up forecasting.