{"id":206,"date":"2018-04-18T02:54:01","date_gmt":"2018-04-18T02:54:01","guid":{"rendered":"https:\/\/frankrussell.ca\/dev\/?p=206"},"modified":"2018-04-29T22:43:29","modified_gmt":"2018-04-29T22:43:29","slug":"new-crm-post","status":"publish","type":"post","link":"https:\/\/frankrussell.ca\/dev\/2018\/04\/18\/new-crm-post\/","title":{"rendered":"Program: CRM &#038; Marketing Integration"},"content":{"rendered":"<table class=\"MsoTableGrid\" style=\"border-collapse: collapse; border: none;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 63.8pt; padding: 0cm 5.4pt 0cm 5.4pt;\" valign=\"top\" width=\"85\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0.0001pt; line-height: normal; text-align: left;\"><span style=\"color: gray;\">Client:<\/span><\/p>\n<\/td>\n<td style=\"width: 408.15pt; padding: 0cm 5.4pt 0cm 5.4pt;\" colspan=\"3\" valign=\"top\" width=\"544\">\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\">Operator of vacation packages and tours<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 63.8pt; padding: 0cm 5.4pt 0cm 5.4pt;\" valign=\"top\" width=\"85\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0.0001pt; line-height: normal; text-align: left;\"><span style=\"color: gray;\">Employees:<\/span><\/p>\n<\/td>\n<td style=\"width: 30.9pt; padding: 0cm 5.4pt 0cm 5.4pt;\" valign=\"top\" width=\"95\">\n<p class=\"MsoNormal\" style=\"margin-bottom: 0.0001pt; line-height: normal; text-align: left;\" align=\"right\">700<\/p>\n<\/td>\n<td style=\"width: 259.6pt; padding: 0cm 5.4pt 0cm 5.4pt;\" valign=\"top\" width=\"346\">\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\">\n<\/td>\n<td style=\"width: 77.65pt; padding: 0cm 5.4pt 0cm 5.4pt;\" valign=\"top\" width=\"104\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Program objective:<\/p>\n<ul>\n<li>Implement sales and marketing systems around an integrated marketing database to enable more effective marketing and sales efforts.<\/li>\n<li>Projects\n<ul>\n<li>CRM System (Salesforce.com)<\/li>\n<li>eMarketing System (Marketo)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The program\u2019s goals were achieved through:<\/p>\n<ul>\n<li>Successful completion of the projects.<\/li>\n<li>Achieving stakeholder support for key process changes.<\/li>\n<li>Successfully merging and cleansing data from multiple sources to create a new integrated marketing database.<\/li>\n<li>Effective training and user involvement.<\/li>\n<\/ul>\n<p>Key accomplishments:<\/p>\n<ul>\n<li>Delivered core functionality on time and within budget despite aggressive timelines and constrained resources.<\/li>\n<li>Provision of a clean database shared by Sales and Marketing and integrated with the reservations system.<\/li>\n<li>Laid the foundation for future process changes including bottom up forecasting.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Client: Operator of vacation packages and tours Employees: 700 Program objective: Implement sales and marketing systems around an integrated marketing database to enable more effective marketing and sales efforts. Projects CRM System (Salesforce.com) eMarketing System (Marketo) The program\u2019s goals were achieved through: Successful completion of the projects. Achieving stakeholder support for key process changes. Successfully &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/frankrussell.ca\/dev\/2018\/04\/18\/new-crm-post\/\" class=\"more-link\">more<span class=\"screen-reader-text\"> &#8220;Program: CRM &#038; Marketing Integration&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,68],"tags":[43,28,42],"class_list":["post-206","post","type-post","status-publish","format-standard","hentry","category-crm","category-travel-tourism","tag-marketo","tag-saas","tag-salesforce"],"_links":{"self":[{"href":"https:\/\/frankrussell.ca\/dev\/wp-json\/wp\/v2\/posts\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frankrussell.ca\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frankrussell.ca\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frankrussell.ca\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/frankrussell.ca\/dev\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":22,"href":"https:\/\/frankrussell.ca\/dev\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"predecessor-version":[{"id":388,"href":"https:\/\/frankrussell.ca\/dev\/wp-json\/wp\/v2\/posts\/206\/revisions\/388"}],"wp:attachment":[{"href":"https:\/\/frankrussell.ca\/dev\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frankrussell.ca\/dev\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frankrussell.ca\/dev\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}